Back in June Ridley Scott announced that a new division of his commercials company, RSA Films was working on a video series called “Purefold.” which can be said is loosely related to Blade Runner. The series of linked 5 to 10 minute shorts, aimed first at the Web and then perhaps television will be released thru a “Creative Commons” license giving audience, brands and platforms rights to use anything released as they see fit and this will be the first time ever something like this happens.


Press Release

Purefold is the first product conceived by Ag8 and developed in partnership with Ridley and Tony Scott’s newly launched entertainment division Free Scott. Purefold is an open media franchise designed for brands, platforms, filmmakers, product developers and communities to collaboratively imagine our near future.

With a central theme ‘What does it mean to be human?’, the franchise explores the subject of empathy – a shared theme with Ridley Scott’s most compelling Science Fiction movie, Blade Runner.

The franchise contains infinite interlinked story lines, turned into short-format episodes by global talent pool of directors, and informed by real-time online conversations from the audience, which are harvested through FriendFeed, the world’s leading ‘life streaming’ technology site FriendFeed

Purefold content will be distributed according to the Creative Commons Attribution-Share Alike 3.0 license, giving both audiences, brands and platforms unprecedented equal use rights through their participation.

Purefold is supported by commercial and academic pillars, such FriendFeed., Creative Commons, WPP, Aegis, Publicis and Naked Communications

If you have questions, please contact David or Tom by email, or post a message in the Purefold discussion group on FriendFeed

Nothing has as of yet been released as of yet but it will be very interesting to see what will come out of this project.

Source: Ag8 Purefold Press release