Did or do you own a HD-DVD player and also have any of the Blade Runner: Final Cut HD-DVD sets (or any other Warner Bros. HD-DVD release).. then listen up.
Warner Bros. have set up a very impressive upgrade system for everyone that has HD-DVD discs and the best thing is (as far as I understand) that you will receive new Blu-Ray discs when you send them your HD-DVD original cover art AND listen to this, you’ll get to keep your HD-DVD discs… Now, that is a sweet offer
Visit Warner Bros. Red2Blu – Upgrade your Warner Bros. HD-DVD’s for new Blu-Ray Discs site now
Source: The Digital Bits